Current students


MUSSI MARCOCycle: XXXVI

Section: Computer Science and Engineering
Advisor: RESTELLI MARCELLO
Tutor: GATTI NICOLA

Major Research topic:
Reinforcement Learning for Online Advertising and e-Commerce

Abstract:
In online markets, there are two leverages that one can use to maximise revenues: advertising and pricing strategies. These two fields, until now, do not benefit from the cutting-edge Machine Learning algorithms with specific solutions.
This research work aims to provide Reinforcement Learning solutions for advertising revenues attribution, real-time bidding and pricing strategies, and to provide a way to combine solutions in the advertising and pricing fields, investigating the best way to maximise business targets.